BRENDA ALAVEZ – Public Art Projects Coordinator
Brenda Alavez is the proud daughter of Mexican-Salvadoran immigrants, born and raised in the politically vibrant Washington, D.C. metropolitan area. She has a decade of production and management experience in the film and events industry and has always been passionate about creating and consuming art.
Always eager to learn from new cultures and explore new places, Brenda has lived and worked in many cities from Los Angeles to London. But Utah’s natural beauty juxtaposed with its underrated art scene won her heart and she has called Utah her home for the last couple of years. She hopes to bring her global perspective to the Salt Lake City Arts Council and be a voice for the growing diverse communities in Salt Lake City.
She has previously worked for many festivals across the US and abroad such as Iceland’s longest-running music festival Iceland Airwaves and Utah’s very own Sundance Film Festival. Over the years she has held a variety of responsibilities including but not limited to sound mixer, HR coordinator, press lounge manager and much more! Regardless of the job at hand Brenda has always strived to leave the organizations she’s worked at better than she found them while doing her best to encourage open dialogue and communication among her peers. Along with her production background as a freelance filmmaker, Brenda also brings an artistic sensibility as an installation artist for festivals and retail businesses.
Brenda has a Bachelor’s in Media Arts where she specialized in documentary and screenwriting and received her Master’s in Events and Experience Management from Goldsmiths, University of London; Her dissertation focused on how cities and venues can utilize the DIY punk ethos to create meaningful experiences for locals and visitors alike.
Brenda has always been passionate about the impact that local artists and public art can have on an individual and the role of art in shaping a community’s identity. In her new role as Public Art Projects Coordinator, Brenda hopes to help expand the city’s outreach to underrepresented local artists and foster an environment of radical inclusivity within the arts that promotes the exploration, experimentation, and questioning of ideas from the banal to the provocative.